2013年9月24日星期二

With the world becoming a global village

With the world becoming a global village, is it true that cultural and local nuances are no more a hindrance for a "non local" agency?Ogilvy's Talreja says that he was not surprised to see that the agencies in the fray for the Home Centre account were all from India. "Home Centre could have easily gotten a creative agency in Dubai as well.Tobi Antigha made four catches for 49 yards during the series and suction hose hauled in a short pass on third-and-10 and ran for a crucial conversion.Foust used the example of Army Staff Sgt. Robert Bales, who murdered 16 civilians in Kandahar,helical geared motor Afghanistan, as a flaw in human thinking. However, it wanted long term sustainable brand ideas and more strategic partnerships when it grows; the ability to carry brand ideas across markets," Talreja adds. 

Awards apart, there is a realisation across the world that culturally relevant work that leverages specific insights and is emotionally powerful works a lot. "If that's true, we as Indians do exactly that. We are powerful story tellers and that's our forte," he says. Besides, work seems to be moving from the West to the East, Talreja opines.AMT is the voice that communicates the importance of policies and programs that encourage research and innovation,core barrel and the development of educational initiatives to create tomorrow's Smartforce. So, more clients will leverage agencies based in India. "However, this model will not work if we don't collaborate with our local agencies. And, it would be foolish not to do it in partnership,She looks forward to the parade each year, she said."It's a time to get together," she said. "It's something we all do Marine hose."" Talreja points out. 

Black Swan Life's Menon has a pragmatic outlook. "Increasingly, in a global village, brands are tapping into universal insights. If we can get a foot in the door, I think the talent is there to deliver world class work," he says confidently.If that's true, we as Indians do exactly that knife sets. We are powerful story tellers and that's our forte, he says. Londonderry's Dollar Store opened June 1, 2013, offering a bit of everything from kitchenware to seasonal items. Area residents Ray Sequera and Ivi Amaya own and operate the Dollar Store, which Sequera describes as a typical dollar store where everything costs just a dollar, but it's privately owned and not part of a large franchise. "This is your local Dollar Store, not part of a chain," he stated.

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