We may live in a new age, but we still clamor for old world styling in our homes. Today's interior design trends reflect our desire for looks that say "handcrafted" yet perform "high tech."Laminate flooring is an ideal marriage of the modern homeowner's love of authentic details and need for maximum durability.
"Homeowners today can have the timeless appeal of wood's look in laminate flooring products that offer superior durability, clean easily -- and install quickly, without glue," explains Claes Wennerth, president of laminate flooring manufacturer, Alloc, Inc. located in Racine, Wis. "This dual personality gives laminate flooring vast installation opportunities."
Wennerth says that Alloc, the first company to manufacture glue-less, mechanical locking laminate flooring, has seen consumers' tastes in design evolve. Ironically, as homeowners invest in more high technology items for their houses than ever before, they are demanding more Old World craftsmanship in their décor. When it comes to flooring options, families are hungrier than ever for the warm look of handcrafted wood -- yet they've been trained on a staple diet of durable, quick-install laminate.
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