2014年2月13日星期四

Ready to break the internet? Netflix's "House of Cards"

"While investors and politicians spend significant time and energy focused on net neutrality," BTIG analyst Rich Greenfield wrote in a note this week registration required, "we believe peering and interconnection are the issues actually impacting content creators, distributors, CDNs, and consumers today."Even if millions of people want to watch House of Cards on Friday, Netflix doesn't have to send each of them a unique copy of the show. The'pany uses content delivery networks, including one of its own, to send the data just once. ISPs, which get the data into homes, can choose to peer with these CDNs, essentially creating a direct connection that bypasses the rest of the internet and keeps things working speedily for Netflix and its customers.They were instead keeping the patients by adopting the robot, even though the galaxy leggings operations had more incisions than his method, he said.Peering is different from traditional internet transit. And while maybe it should be,Elizabeth Croft, professor of mechanical engineering at the University of British Columbia, has done a study in which humans and robotic arms pass objects back and forth Silicone gifts— a skill that would be important for a robot caregiver to get right. peering has never been subject to net neutrality rules. 

It's more like a private internet to help Netflix and other'panies—Google, Facebook, Amazon, and Microsoft all rely heavily on peering arrangements—get their data to people faster.How those peering arrangements work can vary. Sometimes the CDN pays the ISP. Sometimes no money changes hands because a roughly equal amount of traffic travels back-and-forth between the two. And sometimes it's a mess, as when Comcast suddenly demanded that Level 3 pay for the increasingly heavy bandwidth it was sending to Comcast on Netflix's behalf; that dispute was settled last year."Peering was an engineering concept in the early days of the net," explained the FCC's Wheeler at an event last month. "The engineers,Donna Eyestone has put a lot of miles on her bike traversing Alameda these past 13 years,wholesale lingerie china and has made use of the Island's bridges when she had to leave town. as engineers are wont to do, built something that was straightforward and usable and would operate. And the economics of it were not even close to their thinking." 

There's your likely answer to what has been slowing down Netflix—and will be crucial to the future of internet TV: the economics of peering.Should Netflix and any CDN it uses have to pay for better access to American homes? Peering, as the name would imply, was conceived as an equal partnership, but the ISPs no longer see it that way. They would like to get paid. Some already do.Netflix, for its part, would like to side-step the issue with its own version of a CDN called Open Connect. Cablevision is the most significant American firm to sign up for OpenConnect, which provides direct access to Netflix's servers with no money exchanged. Larger rivals, including Comcast and Verizon, have refused.

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