Armstrong's rustic American Scrape floors

Looking for a distinctly American look for your home? A new Armstrong flooring line showing at the International Builders' Show, American Scrape, is a richly textured floor that comes in domestic hickory and oak. Inspired by "the American landscape," as the company claims, the wide-plank solid- and engineered-wood floors attempt to invoke our nation's heritage. A portion of sales also benefits veterans.

American Scrape sells in five-inch planks with a choice of stains named for different regions of the country, such as Red Rock Canyon. The solid plank is stapled and costs about $4 to $5 per square foot, uninstalled. The engineered costs $3 to $4 uninstalled and can be glued or floated as well as stapled. Both solid and engineered floors should be available nationally by the spring.

The manufacturer is also devoting some of the profits from its American Scrape sales to Homes for Our Troops, a nonprofit, non-partisan organization that builds specially adapted homes for severely injured veterans. Armstrong is the charity's flooring supplier and will donate floors, using a portion of the sales, for about 30 homes to be built across the country in 2013.