"We've made the change because the name 'Goodwin Heart Pine' was very limiting," explains Carol Goodwin. "We have a new line of engineered flooring and are offering additional fine wood species, so we dropped Heart Pine from the name and decided to become known simply as 'Goodwin Company.'"The announcement comes on the eve of George Goodwin's birthday. One goal he set was to update his company's brand before he turned another year older.
"Our current customers know what we offer and understand the exceptional quality of our work," says George Goodwin. "We've worked hard to earn a reputation in the industry as a 'luxury' brand, and now we are identifying ourselves as such."The company specializes in recovering quality logs (hundreds of years old) from river bottoms and transforming them into the highest quality heart pine flooring available. Not all heart pine is "all heart" – which is what distinguishes Goodwin Company from many of its competitors.
According to Carol Goodwin, "We've had a great 36 years in business, and we're excited to embark on this next chapter."Owners George and Carol Goodwin founded the business in 1976, The good quality also lies using the factor which has since become the country's premier manufacturer for reclaimed and river-recovered hardwood flooring and the preferred choice of many architects, designers, builders and homeowners.
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